CinemaCon 2026: Namit Malhotra and Yash Launch Global Promotions for ‘Ramayana’

Producer Namit Malhotra and actor Yash have officially kicked off the global promotions for their highly anticipated film ‘Ramayana’ at CinemaCon 2026. This event marks a significant step in elevating the mythological spectacle on an international stage.

Exciting Start with Day 1 Promotions

On the first day of the event, the duo participated in sit-down interviews, sharing insights about the film’s development. Yash, portraying the formidable villain Ravana, was spotted in a blue shirt and black pants, sporting his signature thick beard, while Namit opted for a casual look with jeans and a shirt.

Yash’s Viral Moment at CinemaCon

Photos from the event quickly went viral, featuring Yash in front of a mannequin dressed in what appears to be stunning golden armor from the film. This sneak peek has further ignited excitement among fans and attendees.

Insights on ‘Toxic: A Fairy Tale for Grown-Ups’

In addition to promoting ‘Ramayana’, Yash also shared hints about his upcoming project, ‘Toxic: A Fairy Tale for Grown-Ups’. Directed by Geetu Mohandas, this gangster drama was originally set to clash with Ranveer Singh’s ‘Dhurandhar: The Revenge’. However, due to ongoing global conflicts, the release has been postponed for now.

Update on the ‘Astraverse’

Additionally, during their interviews, Yash and Namit provided an update on the ‘Astraverse’, a cinematic universe initiated by director Ayan Mukerji. The first installment, ‘Brahmastra’, starring Ranbir Kapoor, enjoyed success, but production for ‘Brahmastra: Part Two’ has faced delays.

‘Ramayana’ in the Spotlight

The ‘Ramayana’ film made a grand debut at the Las Vegas convention, unveiling striking posters of Ranbir Kapoor as Rama and Yash as Ravana. This strategic showcase positioned the film alongside major Hollywood titles, including ‘The Odyssey’, ‘Dune: Part Three’, and ‘Avengers: Doomsday’.

The promotional strategy aims to establish ‘Ramayana’ as a global tentpole project. Beyond interviews, the team plans to host private previews and actively engage with international distributors and exhibitors, ensuring the film reaches a worldwide audience.

Conclusion

As the excitement builds for ‘Ramayana’, fans can look forward to more updates from the CinemaCon event and insights into the future of Indian cinema on the global stage.