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    Remote B2B Marketing Strategy Lead at Power Digital

    Remote B2B Marketing Strategy Lead at Power Digital

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    Power Digital: A Leading Tech-Enabled Growth Firm

    About Us

    At Power Digital, we are a tech-enabled growth firm situated at the intersection of marketing, consulting, and data intelligence. Our mission is to ignite revenue and enhance brand recognition for leading and emerging companies globally. As a people-first firm, we embrace diversity in backgrounds and experiences, as we believe that our culture and workforce are pivotal to our success.

    Our Vision and Mission

    Our vision is to be recognized as the most valued and respected private growth marketing firm worldwide, with scalable branding, culture, and services. Our mission is to empower a relentless pursuit of growth, redefining what is possible through a dedicated team of growth-obsessed experts who prioritize innovation and results, driven by core values of integrity, autonomy, and grit.

    Comprehensive Growth Marketing Services

    As a full-service growth marketing firm, we offer an array of best-in-class services, including:

    • SEO
    • Content Marketing
    • Paid Media
    • Social Media Marketing
    • Programmatic + CTV
    • Public Relations
    • Influencer Marketing
    • Email + SMS Marketing
    • Conversion Rate Optimization
    • Retail Marketing
    • Creative Services

    At Power Digital, we aim to help brands achieve revenue growth and brand recognition, delivering undeniable value to our clients.

    Our Proprietary Technology: Nova

    At the core of Power Digital is our proprietary technology, Nova, which analyzes businesses using first-party data. This simplifies investment planning for marketing initiatives and due diligence in M&A. Nova empowers marketers, ensuring they have a strategic seat at the table and providing unparalleled value.

    Our Team

    With expertise in managing billions in media, our dynamic team consists of consultative marketers, creatives, analysts, and technologists. We challenge traditional planning and measurement practices through meticulous testing and data science, addressing each milestone in the customer journey.

    Career Opportunity: B2B Marketing Strategy Manager

    Role Overview

    We are seeking a B2B Marketing Strategy Manager to audit existing and prospective clients’ marketing programs and develop integrated marketing plans across various channels, with a particular focus on social media and Google Ads. You will collaborate closely with channel specialists to devise impactful marketing strategies.

    Key Responsibilities

    • Planning: Optimize budget allocation by channel and objective.
    • Coordinating: Ensure channel strategies are consistent with the overarching marketing plan.
    • Research and Analysis: Investigate prospective clients and their industries.
    • Forecasting and Projections: Collaborate with specialists to validate forecasts against client budgets and business objectives.

    Role Requirements

    • Over 5 years of cross-channel marketing program management experience.
    • Strong understanding of marketing funnels and flywheels.
    • Experience managing large campaigns ($100K+ monthly spend) and clients.
    • Proficiency in Google Ads and Facebook marketing.
    • Familiarity with the broader marketing and media landscape.
    • Experience with audience insight tools and collaboration platforms.

    Key Performance Indicators

    • Production of 10+ appraisals monthly.
    • Achieve a win rate of over 50%.
    • Maintain a 70%+ conversion rate from appraised GP to won GP.

    Most Important Things (MITs)

    • Quality and speed of audits.
    • Leadership in developing appraisal collateral.
    • Accuracy in appraisal forecasts.

    Our Commitment to Diversity and Inclusion

    At Power Digital, our people and culture are at the core of our success. Diversity is essential, encompassing race, gender, age, disability status, and more. We are committed to fostering an inclusive environment where all employees’ viewpoints are valued.

    Job Application Security

    Be aware of fictitious job openings or solicitations claiming to be from Power Digital, which may seek private information or payment for recruitment services. Power Digital does not charge any application or training fees at any stage of the hiring process. For genuine job openings, please refer to our careers page.

    For any concerns regarding the authenticity of communications from Power Digital, please reach out to us via email at [email protected].

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