BODi: Redefining the Health Esteem Category

BODi is on a mission to revolutionize the Health Esteem category. With a comprehensive transformation from Beachbody to BODi, including the launch of a new platform and app, BODi champions a holistic approach where fitness and nutrition are strengthened by positive mindset content. This marks a significant departure from the traditional fitness and diet industry, focusing instead on cultivating a healthy lifestyle that promotes self-esteem and well-being.

Addressing Mental Health Challenges

In response to a noticeable rise in mental health issues since the pandemic and the fact that 74% of Americans are currently overweight or obese, BODi recognized the urgent need for change. The brand prioritizes health esteem over self-criticism, paving the way for a supportive community, rather than one bound by outdated fitness norms.

Role Overview: Director of CRM & Lifecycle Marketing

The Director of CRM & Lifecycle Marketing is pivotal in shaping BODi’s lifecycle ecosystem. This role entails managing strategies across various channels—including email, SMS, push notifications, and in-app messages—to enhance customer activation, retention, and lifetime value. You will spearhead initiatives that help new members build momentum on the platform, strengthen their engagement, and encourage the adoption of multiple products available within the BODi ecosystem.

Key Responsibilities

Team Leadership & Operations

• Lead and develop the CRM and lifecycle marketing team, setting strategy and guiding execution across communication channels.
• Manage lifecycle campaign planning and the cross-channel messaging calendar for acquisition, onboarding, engagement, and retention.
• Oversee CRM platform architecture, including segmentation frameworks and automation processes.
• Maintain relationships with CRM technology platforms such as Braze, Iterable, and Salesforce Marketing Cloud, ensuring efficiency and scalability.
• Collaborate with Product, E-commerce, Media, and Analytics teams to align lifecycle programs with customer growth goals.

Lifecycle Strategy & Execution

• Design and implement strategies that enhance activation, engagement, and retention in the BODi ecosystem.
• Optimize onboarding processes to facilitate swift integration and early habit formation.
• Develop lifecycle initiatives that link products, memberships, and benefits to elevate customer lifetime value.
• Create engagement loops using defined milestones and rewards to promote sustained product usage.
• Employ behavioral messaging to encourage re-engagement and reduce churn based on activity patterns.

Monetization & Customer Value

• Own lifecycle-driven revenue streams, emphasizing subscriptions and multi-category product engagement.
• Increase customer lifetime value by driving repeat purchases and fostering subscription retention.
• Formulate upsell, cross-sell, and bundling strategies across lifecycle interactions.
• Work with E-commerce and merchandising teams to launch lifecycle programs that align with promotional activities and revenue goals.

Analytics & Optimization

• Develop frameworks and dashboards to measure engagement, retention, and revenue impact of lifecycle initiatives.
• Conduct revenue forecasting for lifecycle programs to ensure alignment with growth targets.
• Lead structured testing roadmaps for onboarding, engagement, retention, and upsell strategies.
• Collaborate with data science teams to apply predictive analytics for churn modeling and customer segmentation.

Candidate Requirements

• Experience: 8–12+ years in CRM, lifecycle marketing, or customer retention, with leadership roles overseeing multi-channel programs.
• Technical Skills: Proficient with Shopify, CRM platforms (e.g., Braze, Salesforce Marketing Cloud), and lifecycle strategy implementation across email and SMS.
• Analytical Ability: Strong grasp of key performance metrics like cohort retention, revenue per user, and lifecycle revenue impact.
• Testing Expertise: Experienced in managing testing roadmaps for optimization and measurement of customer behavior.
• Leadership: Proven track record in developing teams and working cross-functionally.

Commitment to Diversity and Inclusion

BODi is an equal opportunity employer, dedicated to fostering an inclusive environment. We actively encourage applications from all individuals regardless of race, color, gender, or any other protected characteristic, ensuring that everyone feels safe to express their authentic self.

Compensation and Benefits

The estimated salary range for this position is $137,100.00 – $175,000.00. BODi offers a competitive rewards package that includes a comprehensive benefits suite, an employee stock purchase plan, 401k matching, and generous PTO policies.

For more details on benefits, visit Career Opportunities.

Application Deadline

The deadline for applications is 05/04/2026. Interested candidates should apply through Beachbody’s career sites.

By prioritizing health esteem and fostering a culture of support and inclusivity, BODi is set to make a lasting impact on the well-being of individuals across the nation.