Join Crypto.com as a Product Marketing Manager

Crypto.com is dedicated to accelerating the global shift towards cryptocurrency. As we continue to expand our Exchange and Crypto.com App, we’re searching for a talented Product Marketing Manager to spearhead our go-to-market strategies, lifecycle initiatives, and product positioning to drive user growth and engagement across the globe.

Role Overview

This position is perfect for a strategic marketer who thrives in fast-paced environments and enjoys taking ownership. You will collaborate closely with product managers and growth teams to synchronize feature rollouts and user insights into compelling narratives that resonate with diverse user segments across various geographies.

Key Responsibilities

1. Strategy & Positioning

• Roadmap Ownership: Collaborate with product and strategy teams to oversee the roadmap for the Exchange vertical.
• Value Proposition Development: Create unique value propositions to distinguish our platform in a competitive global market.
• User Persona Definition: Partner with analytics and product teams to identify user personas such as retail traders and high-frequency traders, and design tailored customer journeys for each.
• Creative Positioning: Lead on creative copy and brief submissions for growth teams to deliver impactful, localized campaigns.
• Prioritization Alignment: Work alongside product managers to align on roadmap priorities and integrate customer feedback loops.

2. Launch Execution

• Go-to-Market Planning: Collaborate with product teams to manage the go-to-market strategy for feature launches.
• Integrated Marketing Campaigns: Conceptualize comprehensive marketing campaigns that span in-app, email, web, social, and earned media.
• Timely Campaign Coordination: Partner with marketing, growth, and product teams to ensure campaigns are timely, scalable, and informed by data.
• Localization: Coordinate with local market teams to modify messaging for region-specific rollouts, considering local behavior and the competitive landscape.

3. Customer Insights & Market Intelligence

• Market Analysis: Analyze market trends and conduct competitive benchmarks to identify opportunities and threats.
• User Feedback Loops: Facilitate user interviews and surveys to understand pain points and enhance UX/messaging.
• Feedback Integration: Communicate findings back to product and growth teams to inform priorities and product positioning.

4. Growth & Retention

• Lifecycle Program Design: Create programs that drive user activation, trading volume, and long-term retention.
• Promotions Development: Brainstorm promotions and incentive programs to enhance engagement and boost retention.
• Optimization of Flows: Collaborate with analytics teams to identify drop-off points and optimize onboarding and reactivation processes.

5. Performance & Reporting

• KPI Definition: Work with growth and product teams to establish KPIs across funnel metrics, retention rates, and campaign impacts.
• Data Reporting: Utilize tools like GA4, Tableau, and Mixpanel to report on metrics and work closely with analytics to iterate quickly.

Compensation and Benefits

Salary Range: $120,000 – $168,000 per year

• Empowered Culture: Embrace the freedom to innovate within a talented and passionate team.
• Transformative Environment: Contribute to a proactive workplace that encourages diverse solutions.
• Internal Growth Opportunities: We invest in your professional development.
• Collaborative Team Culture: Join colleagues who are leaders in their fields, all committed to mutual success.
• Flexibility: Enjoy options for hybrid or remote work setups.
• Career Mobility: Explore varied career paths through our internal mobility program.

Benefits Overview

• Competitive Salary: Receive a salary that matches your expertise.
• Generous Leave Policy: Enjoy benefits like birthday leaves and work anniversaries.
• 401(k) Match: Take advantage of our employer-matched retirement plan.
• Comprehensive Insurance: Access company-sponsored health, dental, and vision insurance.
• Diverse Scope for Growth: Engage with our internal mobility program for expanded opportunities.
• Region-Specific Benefits: Learn more about tailored benefit packages through our talent acquisition team.

Founded in 2016, Crypto.com serves over 150 million customers and is recognized as the world’s fastest-growing cryptocurrency platform. Our vision is clear: Cryptocurrency in Every Wallet™. We prioritize security, privacy, and compliance, and are committed to fostering the adoption of cryptocurrency and empowering innovative creators and entrepreneurs to build a more equitable digital ecosystem.

Commitment to Diversity and Inclusion

Crypto.com is an equal opportunity employer, and we are dedicated to creating an inclusive environment that presents opportunities to all candidates fairly. We value diverse backgrounds and perspectives that enrich our team.

Application Process

Personal data submitted by applicants will only be used for recruitment purposes. Please note that only shortlisted candidates will be contacted.

We may utilize AI tools to analyze resumes in alignment with job requirements, supporting our recruitment team in your evaluation. If you have any questions regarding how your personal information is processed, don’t hesitate to reach out.

Are you ready to kickstart your future with us?