Branch Overview

Leading the AI-Based Lending Fintech Space

Branch is a premier AI-based lending fintech with over 50 million downloads across India and Africa. We leverage alternative data to provide financial access to millions who are typically excluded from traditional banking services. With headquarters in Silicon Valley and operational hubs in India, Nigeria, and Kenya, Branch is a for-profit organization driven by social consciousness, aimed at making a significant impact in the financial sector.

Our mission-driven team, founded and led by the former CEO of Kiva.org, has grown to over 400 employees worldwide. We are proudly backed by notable investors including Andreessen Horowitz, Visa, and the International Finance Corporation (IFC).

Job Overview

Designing Transformative Financial Experiences

As a member of our global design team, you will play a crucial role in creating financial experiences that empower millions across India and Africa, who have been largely overlooked by conventional banking. You will be responsible for the end-to-end design process across our core offerings: wallets, savings, loans, rewards, and debit cards.

In this impactful position, you will design intuitive journeys that help users discover Branch, engage quickly, and develop sustainable financial habits. This includes onboarding processes, referral programs, and optimizing conversion rates throughout the user funnel. You will thrive in a fast-paced environment, utilizing data to measure outcomes and iterating designs for improvement. If you are passionate about measurable impact and believe that exceptional design can turn first-time users into loyal advocates, this role is for you.

Responsibilities

Key Duties and Expectations

• Own Design End-to-End: Lead projects from Product Requirement Document (PRD) to engineering handoff, including user flows, wireframes, high-fidelity mockups, prototypes, usability testing, and design quality assurance.

• Focus on User Acquisition and Retention: Manage onboarding, monetization, and referral strategies that effectively communicate Branch’s value proposition to users.

• Rapid Experimentation: Work in quick iterations to test hypotheses, implement experiments, set KPIs, and refine designs based on A/B testing results and user behavior insights.

• Deep Customer Understanding: Collaborate with UX researchers to conduct foundational and formative research, translating findings into user-centric designs that accommodate varying levels of financial and digital literacy.

• Cross-Functional Partnership: Collaborate with Product Managers, Engineers, User Researchers, and Marketers to bring growth initiatives from concept to launch, ensuring clear communication across globally distributed teams.

• Leverage AI Tools: Utilize AI tools effectively for ideation, prototyping, content generation, and the creation of functional demos, while exploring new AI capabilities.

• Enhance the Design System: Contribute to the evolution of our design system, ensuring consistency and scalability across products and markets.

Qualifications

What We’re Looking For

• Experience:

  • 3+ years of product design experience, primarily with consumer-focused fintech or mobile apps.
  • Proven ability to design simple, intuitive experiences at scale across diverse user contexts.
  • Familiarity with design patterns for Android and web consumer products.

• Growth Design Expertise:

  • Demonstrated success in designing for growth, including onboarding and referral mechanics.
  • Experience in running A/B tests, interpreting results, and iterating based on insights.
  • Understanding of growth metrics and user funnels (acquisition, activation, retention, referral, revenue).

• Craft & Execution:

  • Proficient in Figma with strong visual design skills and attention to detail.
  • Motion design and micro-interaction experience is a plus.

• AI & Design Fluency:

  • Actively using AI tools to enhance ideation and design processes.
  • Comfortable with tools for prototype development such as Figma Make, Lovable, or Cursor.
  • Curiosity about emerging AI capabilities in design workflows.

• Mindset & Collaboration:

  • Ability to balance quality with speed, knowing when to polish or ship designs.
  • Strong communication skills that facilitate clear presentations and effective listening.
  • Adaptability to ambiguity and shifting priorities in a dynamic startup environment.
  • Resourcefulness—capable of achieving significant results within lean teams.
• Educational Background:
  • Bachelor’s degree in Human-Computer Interaction (HCI), Product Design, Interaction Design, Architecture, or a related field (or equivalent experience).

Benefits of Joining

Why Choose Branch?

• Mission-driven, fast-paced, and entrepreneurial work environment.
• Competitive salary and equity package.
• Collaborative and flat organizational culture.
• Remote-first working model, with occasional in-person options.
• Comprehensive fully-paid Group Medical and Personal Accident Insurance.
• Unlimited paid time off, including personal, bereavement, and sick leave.
• Generous parental leave policy—6 months maternity and 3 months paternity leave.
• Monthly work-from-home stipend along with a one-time home office setup budget.
• $500 annual budget for professional development.
• Opportunities for discretionary global travel with travel medical insurance.
• Team meals and social events, both virtual and in-person.

Branch International is an Equal Opportunity Employer. We do not discriminate in employment based on any legally protected category. If you believe you could be a great fit for this role, we encourage you to apply, even if you feel you don’t meet every single criterion.