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Role Overview
The Senior Paid Media Strategist is responsible for leading the strategy, execution, and performance of paid acquisition campaigns across various client brands. This role aims to drive measurable growth in pipeline, revenue, and customer acquisition efficiency. It demands deep expertise in major paid platforms and the ability to translate business objectives into scalable, high-performing campaign strategies.
Career Advancement Opportunities
For highly qualified candidates, this position offers a clear path to becoming a Paid Media Director, with increasing responsibilities over team leadership, process development, and channel innovation.
Key Responsibilities
Paid Media Strategy & Execution
- Develop and execute paid media strategies aligned with client business goals and revenue targets.
- Manage and optimize campaigns across Google Ads, Meta, LinkedIn, and other key platforms.
- Design full-funnel strategies encompassing prospecting, retargeting, and conversion optimization.
- Lead budget allocation decisions to maximize ROAS (Return on Ad Spend) and CAC (Customer Acquisition Cost) efficiency.
Campaign Optimization & Performance
- Analyze campaign performance and optimize towards KPIs such as CPL (Cost Per Lead), CPA (Cost Per Acquisition), ROAS, and pipeline metrics.
- Conduct structured testing across creatives, audience targeting, bidding strategies, and landing pages.
- Identify scaling opportunities and proactively adjust strategies based on performance trends.
Creative & Funnel Strategy
- Partner with creative teams to develop high-performing ad concepts, messaging, and offers.
- Collaborate on landing page strategy and conversion rate optimization (CRO) to improve results.
- Ensure alignment between ad messaging, user intent, and post-click experience.
Analytics & Reporting
- Translate performance data into clear, actionable insights for clients and internal teams.
- Build and maintain dashboards linked to business outcomes, not just platform metrics.
- Connect paid media performance with CRM and pipeline metrics whenever possible.
Client & Project Leadership
- Lead client communication, strategy discussions, and performance reviews.
- Maintain robust project management practices across multiple accounts using tools like Asana.
- Set quality standards and ensure consistent execution across campaigns.
Qualifications
Required Skills & Experience
- 5+ years of experience in paid media strategy, preferably in an agency or multi-client setting.
- Proven success in managing and scaling campaigns across both B2B and B2C environments.
- Experience with SaaS, ecommerce, and/or multi-location service businesses is a plus.
- Strong analytical mindset capable of linking marketing performance to revenue outcomes.
- Excellent communication skills, with the ability to present strategies and performance metrics to clients.
- Highly organized with meticulous attention to detail and a low tolerance for poor execution.
Tools & Technology
Required experience includes major paid platforms (Google Ads, Meta, LinkedIn), analytics tools (GA4, Looker Studio), and reporting platforms. Ability to leverage AI tools for efficiency in research, creative iteration, and optimization while maintaining high-quality strategic output. Project management experience using Asana is also essential.
Application Requirements
Interested candidates should submit the following:
- Examples of paid media work, such as campaign strategies, performance reports, or case studies (in English only).
- A short 1–2 minute recording explaining a successful campaign they scaled, detailing what worked, what didn’t, and what they would do differently.
- Submissions can be sent along with your resume to [email protected].
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