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👉 Check Today's Deals on Amazon IndiaDebate Surrounds Ramayana’s New York Launch
The launch of the much-anticipated film *Ramayana* in New York has ignited discussions among fans, prompting producer Namit Malhotra to urge audiences against drawing comparisons. During media interactions, he stated, “Don’t divide. This is not the time to be divisive.”
Understanding the Diverse Audience
Malhotra emphasized the appreciation from the Indian community in America regarding the New York event, explaining, “The Indians in America are thanking and appreciating us for having an event in the US. You need to understand the emotion of the Indian people over there.”
A Unified Vision for Ramayana
Highlighting the film’s global aspirations, Malhotra declared, “There are Indians all over the world. We should not be divisive; that’s where we go wrong on Ramayana. There’s no division; it’s one world, one Ramayana, and one Rama.”
Addressing Fan Expectations
Director Nitesh Tiwari responded to inquiries about why the premiere was not hosted in India, mentioning that, “For India, you need a special occasion.” He promised to communicate fan sentiments to the producer for future consideration.
Authenticity in Adapting Ramayana
In discussing the adaptation of this epic, Tiwari acknowledged its emotional depth. He remarked, “You understand the sensitivity and attachment to the Ramayana; you keep those things in mind.” Tiwari expressed confidence in the authenticity of Ranbir Kapoor’s portrayal, stating, “We’ve taken care in portraying Lord Rama. It’s very authentic.”
Expanding Ramayana’s Reach Globally
Malhotra reiterated that the film aims to engage audiences well beyond domestic borders. He stated, “The idea is to show it to the entire world. Every Indian knows about the Ramayana.” He stressed the importance of making a mark internationally, saying, “In over 100 years of films, we’ve never made a mark in the West.”
Current Promotion Strategy
On the topic of balancing promotions while still in production, Malhotra mentioned, “I want to make sure that everybody should know about Ramayana.” He added, “It’s harder for us in the middle of the shoot to stop work and go and meet people and spread awareness; we are not selling tickets.”
Encouraging Patience from Fans
Responding to fans’ queries about the absence of a Hanuman reveal on Hanuman Jayanti, Malhotra assured that the complete *Ramayana* would be unveiled when ready. “We will show you the entire Ramayana if it was ready,” he promised, urging fans to “keep some patience” for future reveals.
Anticipation for Ramayana’s Release
The teaser for *Ramayana*, featuring Ranbir Kapoor as Lord Rama alongside Sai Pallavi and Yash, has generated significant buzz. This epic, directed by Nitesh Tiwari, is set to be released in two parts, with the first installment scheduled for a Diwali launch.
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