Uttarakhand Tourism Launches Nationwide Roadshow Campaign

Promoting Year-Round Travel

Uttarakhand Tourism initiated its first nationwide integrated roadshow campaign on Saturday, commencing from New Delhi. This initiative aims to position the state as a premier year-round tourism destination.

Leadership and Guidance

The campaign is being conducted under the guidance of Uttarakhand Chief Minister Pushkar Singh Dhami and Tourism Minister Satpal Maharaj, as highlighted in an official press release.

Engaging Stakeholders

The curtain-raiser event in the national capital witnessed participation from over 250 stakeholders within the tourism sector, comprising representatives from both Uttarakhand and the Delhi NCR region.

Multi-City Outreach

Scheduled to traverse several major metropolitan cities across the country, this outreach program aims to engage with national travel trade and showcase the diverse tourism offerings of Uttarakhand.

A 365-Day Tourism Economy

The campaign strives to establish Uttarakhand as a destination that offers various tourism opportunities throughout the year. This includes adventure, culture, spirituality, wellness, winter tourism, and nature-based experiences. Officials stated that this initiative aligns with the state’s vision of a continuous 365-day tourism economy, rather than one restricted to peak seasons.

Notable Attendees

Tourism Minister Satpal Maharaj graced the event as the chief guest, accompanied by other significant officials including Tourism Secretary Dheeraj Singh Garbyal, Additional Secretary Abhishek Ruhela, Garhwal Mandal Vikas Nigam Managing Director Vishal Mishra, and Kumaon Mandal Vikas Nigam Managing Director Vineet Tomar.

Presentations and Expert Insights

Senior officials presented various tourism products and business opportunities available in the state. The program also featured industry experts discussing adventure tourism, winter tourism, wildlife-based ecotourism, hospitality growth, and homestay development strategies.

Networking Opportunities

The roadshow facilitated business-to-business meetings, interactive sessions, and networking opportunities among industry stakeholders, fostering collaboration and growth within the tourism sector.

Focus on Winter Tourism and New Products

According to the tourism department, the campaign will emphasize promoting winter tourism activities, spiritual circuits, wedding tourism, and partnerships aimed at developing innovative tourism products. Uttarakhand is keen on expanding its footprint in both domestic and international travel markets.

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