Remote B2B SaaS Demand Generation Manager – Fully Remote Position at SelectSoftware Reviews

SSR was founded in 2018 with the mission of helping organizations discover and acquire the right HR and recruiting tools through comprehensive reviews and detailed buyer guides. We successfully compete with major platforms like Capterra, NerdWallet, and TrustRadius, establishing a significant presence in a rapidly expanding niche.

Position Overview

We are seeking a creative, data-driven Demand Generation Manager with robust paid media skills to enhance our outreach and assist more businesses each month by generating high-quality leads and revenue. This role is perfect for someone adept at running growth campaigns who wants to make a substantial impact in a fast-paced company.

Key Responsibilities

Your responsibilities will include:

• Designing and managing demand campaigns targeted at the North American market across various marketing channels, including Paid Search, LinkedIn, Meta, and Newsletters.
• Creating and executing outbound email campaigns utilizing intent data sources.
• Managing demand generation budgets and forecasts across channels.
• Implementing marketing automation in HubSpot Enterprise to ensure campaigns are effectively directed to appropriate workflows.
• Analyzing lead funnel data and metrics, such as MQL, SQL, and Cost/MQL, to provide insights that enhance conversion rates and lead quality.
• Collaborating closely with Marketing and Sales teams to align efforts aimed at revenue growth.
• Using data analytics to measure and enhance the performance of demand generation campaigns.
• Utilizing strong Excel and data analysis skills to identify trends and generate actionable marketing performance reports.
• Coordinating with the Inbound SDR for timely lead follow-up.
• Testing new marketing channels to foster business growth.

Qualifications

To make a direct impact on our mission through innovative campaigns, optimization strategies, and teamwork, the ideal candidate will possess:

• 4+ years of experience in a demand generation or growth role, focused on delivering results through paid media.
• Proven expertise in B2B SaaS targeting the U.S. market.
• A creative and empathetic approach to building landing pages, campaigns, and various marketing assets.
• Experience with conversion rate optimization (CRO) and A/B testing for landing pages, ads, and other marketing materials.
• A strong data-driven mindset with fluency in conversion and ROAS metrics.
• Excellent communication skills to thrive in a remote and asynchronous working environment.
• Familiarity with various advertising platforms, including SEM and paid social.
• An entrepreneurial mindset, eager to experiment, test new ideas, and take full ownership of projects.
• Experience with CRMs, preferably HubSpot.

Work Timing

This role offers flexible working hours in an asynchronous environment, though some overlap during the Eastern Time morning is required.

Interview Process

To apply for the position (which should take approximately 5 minutes), you will be among fewer than 10 candidates selected for interviews. The best candidates will highlight in their applications their motivation for joining SSR in this role.